SBS Founder/CEO Joins MMTC Board of Directors

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PALM BEACH, FLA. — The Chairman/CEO of Miami-based Spanish Broadcasting System (SBS) has been elected to serve on the Board of Directors for the Washington, D.C. association that perhaps has the biggest clout across the Capitol for multicultural media.


The Multicultural Media, Telecom and Internet Council (MMTC) is welcoming Raúl Alarcón Jr. as its newest board member.

For over three decades, Alarcón has championed Hispanic media ownership and, as the MMTC notes, “demonstrated an unwavering commitment to fostering and promoting Latino talent and artistry.”

Alarcón’s success story, profiled in March in Streamline Publishing’s Radio Ink, “symbolizes the tenacity of an entrepreneur who transformed a single AM radio station in 1983 to a portfolio of media assets across all platforms,” MMTC says.

SBS’s portfolio includes a radio division comprised of such FM stations as WSKQ-FM “Mega 97.9” in New York, the nation’s most-listened-to Spanish-language radio station. There is also the 250+ affiliate AIRE Radio Networks and the Mega TV operation, overseen by COO Albert Rodriguez.

SBS Entertainment, the largest independent producer/promoter of Hispanic concerts and events; and LaMusica, a music and video streaming mobile app catering to Hispanic Millennials, are also important assets within SBS.

“Raúl Alarcón is an invaluable addition to MMTC’s Board of Directors,” stated MMTC Board Chair and Treasurer Ronald Johnson. “His vision, ideals, and commitment to his community align perfectly with MMTC’s stated mission and goals of creating opportunities for communities of color in media, telecom, and tech. I look forward with alacrity to working with Director Alarcón on the values we both share for diversity, inclusion, and advocacy. Undoubtedly, his presence will help to foster and continue collaboration with MMTC’s partners and supporters – cornerstones of our success.”

MMTC President/CEO Maurita Coley added, “Raúl’s demonstrated success from radio, to TV, to music, to a mobile app targeted to Hispanic Millennials reveals his passion for uplifting Latino voices and are a testament to MMTC’s cause. We are very excited to count him among our most trusted advisors.”

In prepared comments, Alarcón said, “I have worked with MMTC for many years, and I am honored to serve as a member of its Board of Directors. I recognize the importance of providing the proper tools for the next generation of voices and leaders in order to succeed, especially to those within minority communities. MMTC’s core values and mission of providing advocacy and opportunities for those communities is one that I am personally committed to, and I look forward to seeing the great work we will accomplish together.”

Alarcón has previously served on MMTC’s Board of Advisors.


Raúl Alarcón Jr. delivered opening remarks at MMTC’s recent Broadband and Social Justice Summit. A video of the session that includes Alarcón’s remarks is available here.

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