Spanish Broadcasting System announced its television and radio properties are partnering with MySpace to launch a campaign in the top Hispanic U.S. markets to attract Hispanic audiences to MySpace Latino. The project, “Queremos Un Millón de Amigos” (“We Want a Million Friends”), will be promoted on all SBS television and radio stations, as well as their Web sites, in order to get one million people to the website.
According to the agreement, MySpace Latino will provide state of the art community, video, IM platforms and hosting capabilities to SBS, while promoting SBS shows and artists on MySpace Latino. As a result, SBS aims to create lasting online relationships with its audience by having MySpace feature direct links to several key SBS shows.
In addition, the “Entérate” community, www.myspace.com/enterate, is part of the partnership between SBS y MySpace Latino, in which MySpace Latino users will find entertainment news, fashion, videos, interviews and much more. All this content will be provided by SBS’s portal, www.lamusica.com.