DORAL, FLA. — One of the nation’s leading Hispanic media companies has selected online contesting, marketing, revenue and promotions firm Aptivada to provide all of its stations “online promotions solutions” — a move that could give this company’s LaMusica.com a bit of a boost.
The multi-year deal signed by Spanish Broadcasting System (SBS) encompasses the company’s collection of radio stations in Miami, Puerto Rico, New York and Los Angeles, and its regional Mexican properties in San Francisco and Chicago.
SBS VP of Digital Media Sales Geraldo Arriaga noted that, after seeing the platform and the “countless opportunities Aptivada provides to increase engagement with our station audiences all while generating local dollars,” Aptivada’s offerings were an “ideal fit.”
For Aptivada Co-Founder Creighton Green, the pact with a media company targeting Spanish-speaking audiences adds a new dimension to Aptivada’s capabilities.
Green said, “Spanish Broadcasting System is a leader within the broadcast and media industry as well as the Spanish speaking community and we look forward to working with them. We are determined to continue to offer streamlined tools in multiple languages that provide our partners with growth opportunities for their audience and revenue streams.”