Spanish-language stations O&O’d by Spanish Broadcasting System in New York, Chicago and the San Francisco Bay conducted fundraising Radiothons benefiting local children’s hospitals this past weekend resulting in $1,145,522 raised in donations and pledges.
The Radiothons were produced live in each of the markets and were tailored to the formats of each of the stations’ listening audience. New York’s 93.1FM Amor WPAT and Chicago’s 107.9FM La Ley WLEY began their Radiothons on 10/20 and ended on 10/22. Meanwhile, San Francisco’s 93.3FM La Raza KRZZ began broadcasting on 10/21 and ended 10/23.
In the New York market $245,583 was pledged or donated by 93.1FM Amor WPAT listeners to benefit three area hospitals in the tri-state area of New York, New Jersey and Connecticut: Maria Fareri Children’s Hospital in Westchester, Children’s Specialized Hospital in New Jersey and Cohen Children’s Hospital in Long Island. In Chicago, the three-day Radiothon raised an impressive $366,984 for Children’s Memorial Hospital. In San Francisco, LaRaza once again raised more than $533,000 in pledges and donations to benefit Children’s Hospital & Research Center Oakland.
The funds raised during the Radiothon are part of the national efforts by Children’s Miracle Network Hospitals, a non-profit organization that works with 170 local children’s hospitals in the U.S. and Puerto Rico.