Spanish Broadcasting System has signed with DirecTV to make its Miami-based Mega TV available nationally via the satellite service’s DirecTV Más package. SBS CEO Raul Alarcón had previously hinted to analysts that negotiations were underway to expand the fledgling Spanish TV channel without having SBS make a large investment.
"This is the first step in our strategy for expansion and growth for Mega TV in the United States. We are reaching the Hispanic consumer with greater strength each and every day, and we will continue to integrate radio, TV, and the Internet as part of our overall strategy of disseminating original content through different media outlets," said SBS CEO Raul Alarcón.
Beginning October 17th, Mega TV will be available nationwide on the DirecTV Más platform on channel 405.
Cynthia Hudson-Fernandez, Executive Vice-President and Chief Creative Officer of Mega TV, says several original productions will be incorporated into the new channel concept of "Radio en Television" with hit SBS radio shows such as "El Cucuy" from Los Angeles’ La Raza 97.9 and "El Vacilón de la Mañana" from New York’s Mega 97.9 serving to expand the radio brands onto television. DirecTV Más customers will have access to exclusive programming from Mega TV, including "María Elvira Live," "Bayly," "Paparazzi TV," "MEGA News" ,The Brazilian MegaSeries: "Chocolate con Pimienta," "Xpediente," "El Círculo," "Lamusica.com," "Código Astral," "Handyman," "Raíces & Recuerdos," "Mis 15," "Agenda del Inmigrante" and "MEGA Cine."