Scarborough expands service to 17 more markets


Scarborough Research is expanding its Mid-Tier Local Market Service to include 17 additional markets. The Scarborough Mid-Tier Local Market custom studies cover small and medium-sized geographies and measure the retail patterns, lifestyles, demographics and multi-media use of adults age 18+. The new markets being added to Scarborough’s Mid-Tier Local Market Service are:

• Byran-College Station, TX
• Charleston, SC
• Duluth, MN-Superior, WI
• Huntsville-Decatur, AL
• Jackson, MS
• Joplin-Pittsburg, MO
• Lincoln, NE
• Monterey-Salinas, CA
• Peoria, IL
• Savannah-Hilton Head, GA
• Springfield-Holyoke, MA
• Terre Haute, IN
• Tyler-Longview, TX
• Wausau-Stevens Point, WI
• Wheeling, WV-Steubenville, OH
• Williamsport, PA
• Youngstown, OH

“The brand name ‘Scarborough’ is synonymous with ‘local market consumer research.’ We are expanding our Mid-Tier Studies because our clients have requested a Scarborough branded service for these additional geographic localities,” commented Steve Seraita, executive vice president of sales for Scarborough Research.  “On a continuing basis, we evaluate the opportunity to introduce Scarborough into new markets with the goal of providing a research and sales tool that is appropriately calibrated with marketplace demand. “

“In a down economy, local market research becomes even more critical. It can help marketers and media professionals fine-tune their strategies and better focus efforts in order to realize greater efficiencies for their marketing and advertising programs,” commented, Kim Main, senior director of custom research for Scarborough.

Scarborough is already in-field collecting data for some of these markets and will begin to release data to clients in June, 2009. The new Mid-Tier Local Market Studies join the 19 localities that Scarborough already measures with this service:

• Beaumont-Port Arthur, TX
• Bluefield-Beckley-Oak Hill, WV
• Burlington, VT-Plattsburgh, NY
• Charlottesville, VA
• Chico-Redding, CA
• Columbia, SC
• Corpus Christi, TX
• Grand Junction-Montrose, CO
• Harrisonburg, VA
• Johnstown-Altoona, PA
• Medford-Klamath Falls, OR
• Myrtle Beach-Florence, SC
• Parkersburg, WV
• Reno, NV
• Salisbury, MD
• Santa Barbara-Santa Maria-San Luis Obispo, CA
• Waco, TX
• Wilmington, NC
• Yakima-Pasco-Richland-Kennewick, WA