SCBA, Nielsen partner to sell radio ROI


scbaThe question isn’t should we use radio, it’s how should we use radio – that’s the theme of a research unveiling scheduled for late October.

Clients and ad agencies will be the guests of honor 10/30/14 when the Southern California Broadcasters Association and Nielsen join together to spotlight research highlighting the effectiveness of audio advertising.

Nielsen Audio execs, radio group execs, SCBA members and hundreds of clients and agencies are expected to attend the event.

“We wanted to create a compelling event that would significantly enhance Broadcast Radio’s value to our clients and agencies by showcasing Nielsen’s recent ROI findings,” said Thom Callahan, President of the SCBA. “The economic effectiveness of Radio can now be fully proven with Nielsen mining its deep arsenal to demonstrate the power of Radio and to help our clients understand how audio advertising drives business results.”

“We are big believers in the strength of the Radio medium. Southern California Radio reaches well over 90% of consumers ever week which is very impressive given today’s fragmented media environment,” said Matt O’Grady, EVP Managing Director, Nielsen Local Media. “We look forward to sharing insights into the power of Radio in Southern California as well as findings from our research into the effectiveness of audio advertising.”

The event will be held in the iHeartRadio Theater in Burbank, CA.