SCBA: Pandora’s Biz is Unsustainable, Radio Can Use That

0

scbaPandora’s business model is failing and broadcast sellers can take advantage of that.


So says the Southern California Broadcasters Association, which has issued a 17-page guide with suggested tactics.

Their concept is interesting, given that Pandora scooped up many sellers from broadcast radio.

Please Login to view this premium content. (Not a member? Join Today!)