The Southern California Broadcasters Association announced a new, extensive planning and research report for California advertising agencies, clients and its members. The SCBA Quarterly Market Guidance Report will provide in-depth, current, and predictive regional economic data, Radio category growth, relevant commentary on key advertising and business trends, as well as provide agencies and clients with pertinent market information focused on the upcoming quarter.
“The SCBA Quarterly Market Guidance Report fulfills a growing need among California ad agencies and clients to look ahead to the next quarter to learn, plan, create, and execute even more effective Radio advertising campaigns based on market conditions, trends, and the upcoming quarter’s business environment,” said SCBA President Thom Callahan.
The SCBA Quarterly Market Guidance Report will be created using the latest regional economic development corporation reports, member reports on market trends, Miller Kaplan Arase data, and key audience measurement data. The report will also focus on trending data and business developments among the leading Radio ad categories. The SCBA Quarterly Guidance Report will be written with objectivity and clarity to insure its credibility and usefulness for its readers. The report will be posted in late March for Q2 guidance at www.scba.com.