SCBA to honor advertisers


scbaThe Southern California Broadcasters Association (SCBA) and SCBA’s General Sales Managers Council will honor the Southern California Ford Dealers, AIS Insurance, In-N-Out Burger, and Cedars-Sinai with their annual Outstanding Achievement in Radio Awards 10/24 at a luncheon to be held at the Sheraton Universal Hotel in Universal City. The awards are voted on by the GSM Council and represent the very best in creative radio commercials using both Southern California’s Radio and digital platforms.

“We are thrilled by the client and agency excitement and response to attending this prestigious Radio Awards luncheon. The senior management from each client honored will be in attendance. These special clients really understand the ubiquitous reach and power of Southern California Radio and we are excited to give them the public recognition they so richly deserve,” said Thom Callahan, President of the SCBA.

To show the city’s support of the importance of the SCBA Outstanding Achievement in Radio Awards luncheon, the Mayor of Los Angeles, The Honorable Eric Garcetti, will also be attending this Radio awards luncheon as the keynote speaker and honored guest.

“The SCBA Outstanding Achievement Awards Luncheon is on pace to be a record sell-out!” said Callahan. “The enthusiasm and commitment to Southern California Radio will be showcased by the Mayor of Los Angeles, senior client management, their agencies, our member stations, and special guests, all coming together to honor this year’s Radio Award winners.”