Schwab launches new campaign (video)


Charles Schwab spokesperson Michael Cianfrocca tells RBR-TVBR the latest ads will appear on TV, print, digital and mobile. TV ads will appear in a variety of places including networks (NBC, ABC, CBS) and cable news, sports and other channels (CNN, ESPN, CNBC, TNT, A&E, etc.): “The ads will run during primetime shows, high-profile cable programs, and sporting events including NFL and NCAA.

The campaign is the latest evolution in its six-year “Talk to Chuck” campaign, inviting consumers into straightforward conversations about their individual financial needs and goals.

The new ads, via Euro RSCG Worldwide, target an expanding group of investors looking for something different than the standard Wall Street model, including tailored solutions, transparency about prices and costs, plain talk and actionable ideas from their financial services firm.

The new ads continue to feature the “Talk to Chuck” logo and call to action, but also include an updated look and feel, replacing the animation technique used in prior television ads with a company spokesperson. The effort will also appear on mobile devices.

See the ad here: