Sci Fi announced Imagine Greater, a themed affiliate marketing promotion to support the July 7 premiere of its new series Warehouse 13 and the July 10 return (in its new Friday 9PM time period) of Sci Fi’s most watched scripted series Eureka. July 7 also marks SCI FI’s brand evolution to Syfy. NBC Universal’s multichannel video program distributors (MVPDs) will have the opportunity to win a trip to San Francisco for a Warehouse 13 and Eureka experience where guests will participate in activities and visit locations that encourage fresh ways to Imagine Greater, and other promotional prizes.
Distribution partners will run a minimum of 250 cross channel spots consisting of 150 Warehouse 13/Eureka show premiere spots from June 23 to July 10. And, following the series’ premieres, partners will run 50 Warehouse 13 spots from July 8 through August 28 and 50 Eureka spots from July 11 through August 28. The enrollment period for MVPD’s is from June 9 to July 3 online at www.nbcunetworks.com.
Tier 1, which includes markets 1 through 25, will receive a trip to San Francisco for a Warehouse 13 and Eureka experience. In keeping with the premise of Warehouse 13, in which a top-secret government warehouse is central to the story line, the four day/three night trip for two includes a VIP branded dinner event at the Exploratorium – the museum of science, art and human perception located in a former warehouse – with SCI FI talent in attendance.
Additional prizing includes an appointment at the Healing Arts Center & Spa and a choice of three day trips, including the Winchester Mystery House in San Jose. Or, MVPDs may choose a day trip to San Francisco’s museums, galleries, studios, private collections and eclectic art scene or a creative arts day.
Tier 2, which includes markets 26+, will receive the SCI FI Imagine Greater Gift Pack, comprised of an iPod Touch, TomTom Portable Navigation Device, Numbers Clock and the Seeing Outside the Box Game.