Add The E.W. Scripps Co. to the list of media companies reacting to how the novel coronavirus is impacting its P&L.
In reaction to lower ad revenue, the senior leadership team at the broadcast TV station owner — along with members of Scripps’ board of directors — are taking voluntary salary and fee reductions, effective immediately.
Scripps has a plan for what to do with those dollars. Instead of keeping it in the bank, it is donating an amount equal to those cuts to a fund expressly designed to support its employees affected by the COVID-19 crisis.
