BOCA RATON, FLA. — For 57 years, South Floridians have enjoyed NBC programming on a giant of the airwaves, The E.W. Scripps Co.‘s West Palm Beach-based WPTV-5.
How important is the station to Scripps? In 2016, it said goodbye to its Treasure Coast Newspapers group, comprised of dailies serving Martin, St. Lucie and Indian River Counties in the northern portion of the West Palm Beach DMA with its sale to Gannett. This made WPTV its lone revenue generator in the market.
That’s about to change, thanks to an action undertaken by the FCC 13 months ago.