Scripps Pumps Up OTT Advertiser Connection Tool


The seemingly incessant shift of consumer attention and eyeballs from traditional video platforms to “over-the-top” brands has led¬†The E.W. Scripps Company¬†to develop a new ad sales tool designed to bridge the gap between marketers and OTT audiences.

Introducing¬†Scripps Octane, “a tool designed with changing audience habits in mind.”

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