Laura Desmond, chief executive officer of Starcom MediaVest Group (SMG), announced the appointment of Sean Finnegan to the role of President and Chief Digital Officer for the global media network. A celebrated digital pioneer, Finnegan has most recently served as chief marketing officer for Vibrant, prior to which he was CEO of Omnicom Media Group Digital. This is the second major global management announcement from Desmond, who took on SMG’s top job in June of 2008.
Finnegan brings 15 years of experience to SMG. Finnegan was CEO of OMG Digital, leading a global management team and launching services in Digital Investment, Search, Mobile, Gaming, Futures, Analytics and Ad Operations. He began his career as a print planner at BBDO New York, and then shifted his focus to the internet and new media, working at several interactive agencies including TribalDDB. When Omnicom formed OMD, Finnegan began a quick climb through the digital ranks.
Finnegan officially begins his new job on October 1.