Sears and AOL launch “Good News Now”


Sears and AOL News are delivering ‘good news’ at a time when Americans need it most, with a new Web site called Good News Now, available at ( As Americans continue to navigate through the challenges of the economy, they can now turn to Good News Now for the latest feel-good stories, photos and videos from throughout the world and also share their own good news stories. delivers the positive pick-me-up that Americans need now more than ever. With a wide variety of news, tips and feel-good stories, Good News Now will help consumers remember that good news does exist. From national news and a focus on green and health-related topics, to learning more about heroes or causes among us, the Web site is a one-stop ‘shop’ for positive news.

“Good News Now addresses the fundamental human need for fulfillment and joy,” said Don Hamblen, Sears’ chief marketing officer. “We recognized there was so much negative news out there and people needed a positive break so we developed a site with heart-warming stories on kindness and good deeds – that’s Good News Now. “

Sears’ sponsorship of Good News Now is part of the retailer’s new communications initiative – Life. Well spent – which debuted earlier this year. ‘Life. Well spent.’ voices that optimism that Sears has by enriching its customers’ lives. Sears is constantly examining every level of its brand experience so that its customers will not only find what they want at prices they expect, but also with the confidence in knowing it doesn’t stop there.

Visitors to the site find not only the best in news, but also have the ability to upload and share good news daily by submitting links to positive articles from around the world. Visitors can also find the best shopping deals and begin their online shopping directly from the site. Sears customers have easy access to shop at or find a store nearby.