The Sears placement on ABC’s "Extreme Makeover Home Edition" had the top product placement score on broadcast network television in June, The Nielsen Company reported in a new metric based on both brand recognition and positive feeling. According to Nielsen’s product placement measurement service, 58.1% of the "Extreme Makeover Home Edition" audience not only were able to recognize the presence of the Sears store brand during the program but also came away with a positive feeling for the brand as a result of that exposure. Among the cable network television programs currently being monitored by Nielsen’s product placement service, TLC’s "Rides" had the top product placement with a 63.0% audience recognition and positive feeling score for the Chevrolet Camaro brand. Place*Views, Nielsen’s enhanced product placement monitoring application, now provides scores on the impact that product placements have on television audiences, by episode and by brand.
