Season to date: 30 weeks NBC ranks #3, ‘Celebrity Apprentice’ big draw


Paced by “The Biggest Loser,” the Thursday special “Saturday Night Live in the 2000s: Time and Again,” “Parenthood,” and “Celebrity Apprentice,” NBC averaged a 1.8 rating, 5 share in adults 18-49 and 5.7 million viewers overall for the week of April 12-18.

Primetime averages for the week of April 12-18 in adults 18-49 were Fox (3.0/9), CBS (2.3/7), ABC (2.2/7), NBC (1.8/5) and CW (0.9/3). In overall total viewers the weekly averages were CBS (9.2 million), Fox (8.6 million), ABC (7.8 million), NBC (5.7 million) and CW (1.8 million).

Season to date through 30 weeks, NBC ranks #3 among the major networks in adults 18-49, adults 25-54 and total viewers, and is tied for #2 in adults 18-34.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source: NBC)