Second Shoe Drops on Bubba PPM Mess

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RBR.com
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Abitron / PPM 360
The PPM as first envisioned nine years ago by the former Arbitron.

Abitron / PPM 360Nielsen is suing “Bubba the Love Sponge” and “The Bubba Radio Network” in civil court in Florida for $1 million.


The audience research firm alleges he committed fraud by trying to interfere with a PPM panelist.

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