A provider of private-label online audience engagement and interactive content platforms for broadcast media companies including contesting, quizzes, ballots, polls, surveys, e-mail, and data profiling is expanding by acquiring a niche publisher known for events designed to generate new and additional revenue.
Now within Second Street‘s assets is Niche Media, thanks to an acquisition formally announced on Friday (5/17). Terms were not disclosed.
St. Louis-based Second Street says the main goal of the purchase is to help Niche Media grow its business.
Niche Media will remain its own independent entity.
Second Street currently offers numerous resources for radio and TV companies, including sales workshops and webinars that complement its audience engagement software platform.
Second Street co-founder Matt Coen explains how the deal came to be.
“I have been an attendee and fan of Niche events for over a decade,” Coen said. “We think very highly of the Niche portfolio of events and the Niche community that Carl Landau has built over nearly 20 years. We’re privileged to become stewards of this great resource to the industry and delighted to have the opportunity to work with the Niche team.”
Landau commented, “It was critical to find the right home for the Niche brand, and Second Street has the resources and expertise to develop incredible content, tools, and events to help them generate more online revenue and grow their audiences.”