The provider of online promotions platforms for local media companies says The McClatchy Company will begin hosting daily deals on its local newspaper websites using Second Street’s private-label Deadline Deals platform. McClatchy, the third-largest newspaper company in the US, joins more than 150 local media companies using Deadline Deals to run their daily deals programs.
Second Street has been an online promotions partner to more than 1,900 local media outlets and has been in operation for more than a decade.
Christian Hendricks, VP/ interactive media, for The McClatchy Company, says the addition of the private-label deals platform from Second Street enables them to complement their Find n Save deals site in 21 of their markets: “By combining this with our existing deals relationships, we will be able to increase revenue opportunities for local businesses and savings opportunities for consumers.”
McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer and The News & Observer (Raleigh). The company also owns a portfolio of premium digital assets, including 14.4% of CareerBuilder, the nation’s largest online job site, 25.6% of Classified Ventures, a newspaper industry partnership that operates Cars.com and the rental site Apartments.com and 33.3% of HomeFinder, which operates the real estate website HomeFinder.com.