By Darren Wilson
Special to RBR+TVBR
It’s no secret that the television industry is undergoing transformation. One prominent example: On-demand streaming services that allow viewers to watch TV shows and movies online are revolutionizing how traditional television studios bring new content to the market.
According to Deloitte’s Digital media trends survey, 13th edition, more respondents have at least one streaming video subscription (69 percent) than have a traditional pay TV subscription (65 percent). At the same time, 43 percent of US households now subscribe to both pay TV and streaming video services.