Seeking Alpha: Pandora to reduce ad frequency in cars


PandoraHere’s a recent Seeking Alpha Post from Trefis which not only addresses Pandora’s recent announcement to roll out in-car advertising solutions this month with brands like BP, Ford, State Farm and Taco Bell, but also the news that it will reduce ad frequency compared to its other platforms.

From the post:

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.