Just as Ohio starts and ends with an “o,” today’s Nielsen Audio report card from Clark Smidt starts and ends in Ohio, going from #29 Cincinnati through #35 Columbus. There are other states represented in the middle of this Ohio sandwich.
Radio Ratings Scorecard and Commentary
by Clark Smidt – Broadcast Connector
Questions about PPM and the Voltair effect. Work schedules & intensity about to shift with the July 4th weekend. 3Q start hit Summer Refresh for new opportunities. Weekly research touts radio’s reach, the mission is to connect the dots. Best show wins and demands much more than “spread sheet direction.” Read between the lines for more trends from the RBR Nielsen Ratings Scorecard. Survey dates: April 22-May 21 and posted 6+ total week numbers are from Nielsen Subscribers only. The Portable People Meter (PPM) Markets #29 Cincinnati through #35 Columbus, OH with Bonus reading for the holiday weekend.
29. CINCINNATI, OH. 1,760,700. Stations 37, Subscribers 62%. Black 12%, Spanish 2%.
1 WLW Talk iHeart. – 0.1; 13.2-14.1-13.1, lead is 5.5 over #2 share on the #4 cume.
2 WUBE-F Country Hubbard. + 1.4; 6.2-6.8-7.6. The 3 Country stations grow & show 9.6-9.7-11.7.
3 WGRR Classic Hits Cumulus. + 0.5; 6.9-7.3-7.4, with a 2.3 lead over CMLS Classic Rock WOFX.
4 WKRQ Hot AC Hubbard. – 0.3; 6.9-6.4-6.6, now leads the Hubbard other Hot A/C WREW by 2.2.
5 WRRM Adult Contemporary Cumulus. + 0.3; 5.2-5.8-5.5, adding Hubbard Hot A/Cs 16.8-16.5-16.5.
6 WKFS CHR iHeart. + 1.2; 4.2-4.6-5.4. Cincinnati’s only CHR, above & below the line.
7 WOFX-F Classic Rock Cumulus. – 0.7; 5.8-5.5-5.1, tops Rocks iHeart WEBN 0.5, CMLS WFTK 3.3.
8 WEBN Rock iHeart + 0.7; 3.9-4.7-4.6. The 4 Rockers (Classic, Mod, 2 Regular) slip 13.0-13.8-12.5.
8 WIZF Urban Radio One. + 0.5; 4.1-3.9-4.6 vs Urban genre Radio One R&B Oldies WOSL, back 2.1.
10 WREW Hot A/C Hubbard. – 0.3; 4.7-4.3-4.4. The Hubbard Hot A/C pair moves 11.6-10.7-11.0.
11 WKRC Talk iHeart Media. + 0.1; 3.0-2.9-3.1.
12 WVXU News /Talk Cincinnati Public. – 0.1; 2.9-3.1-2.8. Four N/Ts are up/down, 19.4-20.4-19.4.
13 WNNF Country Cumulus. + 0.5; 2.2-1.7-2.7.
14 WOSL R&B Oldies Radio One. – 0.1; 2.6-2.6-2.5. Good potential, maybe.
15 WCKY Sports iHeart. – 0.5; 2.6-2.0-2.1 vs iHeart Sports WSAI 0.4. Total Sports drifts 3.4-2.7-2.5.
16 WGUC Classical Cincinnati Public – 1.0; 2.9-2.8-1.9, format exclusive; Cincy Public off 5.8-5.9-4.7.
17 WFTK Rock Cumulus. – 0.5; 2.3-2.4-1.8.
18 WYGY Country Hubbard. + 0.2; 1.2-1.2-1.4.
19 WEBN-HD2 iHeart Mod Rock 1.0-1.2-1.0.
20 WOBO Educational Community Variety 0.5 ties WNKU/WNKN Northern Kentucky U AA 0.5.
22 WDBZ Radio One Talk 0.4. WMKV Maple Knoll Adult Standards 0.3.
Swings: + 1.4 Country WUBE-F, + 1.2 CHR WKFS; – 1.0 Classical WGUC, – 0.7 Classic Rock WOFX-F.
Shares: iHeart 26.5-28.7-30.2-29.7, Cumulus 24.4-22.4-22.7-22.5, Hubbard 21.2-19.0-18.7-20.0, Radio One 6.1-7.0-6.8-7.4.
30. CLEVELAND, OH. 1,758,800. Black 20%, Spanish 4%. Stations 36, Subscribers 58%.
1 WMJI Classic Hits iHeart – 2.1; 11.7-9.5-9.6. Virtual #1 cume tie 618,900 within 200 of WHLK.
2 WGAR-F Country iHeart + 0.2; 9.3-10.1-9.5, exclusive Cleveland Country. iHeart takes 1-2-3-4.
3 WHLK Adult Hits iHeart. – 0.3; 9.0-9.4-8.7. #1 cume 619,100 with nice execution of Adult Hits.
4 WTAM News/Talk iHeart. + 2.0; 6.2-6.3-8.2, jumps over WCPN Ideastream 3.8-6.3. N/T 8.8-9.0-10.7.
5 WZAK Urban A/C Radio One. – 0.4; 7.2-6.9-6.8; leads the Radio One Urbans & WENZ by 2.2, again.
6 WNCX Classic Rock CBS. – 0.6; 6.7-6.2-6.1 vs iHeart Rock WMMS 5.3, WMMS ModRock-HD2, 1.1.
7 WQAL Hot A/C CBS. + 0.7; 5.3-5.0-6.0. Nice move for the only Hot A/C by the Lake.
8 WDOK Adult Contemporary CBS. – 0.6; 6.1-5.9-5.5. Total ACs Urban, Hot, Regular up 17.8-18.3.
9 WMMS Rock iHeart. + 0.3; 4.6-4.7-4.9; I still see the Buzzard. Cleveland Rock dips 12.4-11.1.
10 WAKS CHR iHeart. + 0.3; 4.6-5.3-4.9. Market’s lone subscribing CHR is low for iHeart.
11 WENZ Urban Radio One. Holding 4.6-4.7-4.6. Add Urban pals A/C WZAK, Gospel WJMO: 12.8-12.4.
12 WKRK-F Sports CBS + 0.3; 2.8-2.5-2.1-2.8, even with Indians, Browns & Cavs, the only sports FM.
13 WCPN News/Talk Ideastream. – 0.2; 2.1-2.5-1.9; leads Kent State University N/T WKSU by 2.2.
14 WMMS-HD2 Modern Rock iHeart, 1.0-1.1-1.1.
15 WJMO Gospel Radio One, 1.0 ties WKHR Adult Standards Kenston Local School District, 1.0.
17 WCRF-F/WVMS Religious Teaching Moody Bible. 0.7, the only Inspirational subscriber.
18 WCLV Cleveland Classical Radio dips 1.0-0.9-0.6. Exclusive format.
19 WKSU-F/WKRJ/WKRW/WKSV/WNRK News/Talk Kent State University now 0.6 from 5 signals.
Swings: + 2.0 News/Talk WTAM, + 0.7 Hot A/C WQAL; – 2.1 Classic Hits WMJI, – 0.6 A/C WDOK, – 0.6 Classic Rock WNCX.
Shares: iHeart New PPM Record: 46.2-46.5-46.6-47.3, CBS 21.1-20.6-19.2-20.4, Radio One 12.8-12.8-12.4.
31. SALT LAKE CITY, UT. 1,716,200. Stations 50, Subscribers 64%. Spanish 14%, Black 1%.
1 KSFI Soft AC Bonneville. + 0.7; 7.2-7.4-7.9. Holds #1 cume 633k, leads Hot/AC KBZN by 0.7.
2 KBZN Hot A/C KLO Broadcast. + 0.3; 6.9-7.1-7.2, leads iHeart Hot A/C KJMY 2.9. Total 5 A/Cs: 21.4.
3 KZHT CHR iHeart. – 0.2; 7.1-6.9-6.9, once again, the same lead over Broadway CHR KUDD 2.6-2.6-2.6.
4 KSL/KSL-FM News/Talk Bonneville. – 0.2; 6.5-7.3-6.3; ups U.Utah N/T KUER-F 2.5. 4 N/Ts 15.3-14.8.
5 KSOP-F Country KSOP. + 0.5; 4.3-5.0-4.8, CMLS Country KUBL back 0.6; Broadway KEGA behind 2.6.
6 KNRS-F/KNRS Talk iHeart. – 0.2; 4.8-4.8-4.6.
6 KODJ Classic Hits iHeart. – 1.4; 6.0-4.9-4.6, Classic Hits/Classic Rock 3 station Total: 13.1-12.4.
8 KRSP-F Classic Hits Bonneville. – 0.7; 5.2-5.0-4.5, now just 0.1 behind iHeart Classic Hits KODJ.
9 KJMY Hot AC iHeart. + 0.1; 4.2-4.5-4.3, takes CMLS A/C KBEE by 2.5; KLO A/C KSQN is at 0.7.
9 KUDD/KUDE CHR Broadway. – 0.2; 4.5-4.3-4.3. The Broadway cluster leader holds as #2 CHR.
11 KUBL-F Country Cumulus. + 0.1; 4.1-4.1-4.2 vs. Broadway Country KEGA growing 1.3-2.2.
12 KXRK Modern Rock Broadway. – 1.1; 5.0-4.1-3.9; lead on CMLS ModRock KHTB drops 3.4-2.3-2.1.
13 KUER-F News/Talk University Utah. – 0.3; 4.1-3.2-3.8, #3 of 3; CMLS Talk KKAT 0.1, KLO zips.
14 KAAZ-F Classic Rock iHeart. + 0.8; 2.5-3.2-3.3, beating Cumulus Rock KBER by 1.8.
15 KUUU Rhythmic-CHR Broadway. – 0.1; 2.3-2.0-2.2.
15 KEGA Country Broadway + 0.9; 1.3-1.3-2.2. Ties its partner as 5 station Country Total grows 11.2-12.9.
17 KBYU-F Classical Brigham Young Univ. – 0.6; 2.5-2.8-1.9. KRCL Listener Community Radio, 0.6.
18 KHTB CMLS Modern Rock + 0.2; 1.6-1.8-1.8 ties its own KBEE CMLS A/C + 0.1; 1.7-1.6-1.8.
20 KYMV Broadway Adult Hits, 1.6-1.5-1.7.
21 KBER Cumulus Rock 1.3-1.5-1.5 ties KSOP Classic Country, jumping 0.3-0.6-1.5.
23 KENZ Cumulus Adult Hits KENZ dips 1.6-1.8-1.4.
24 KZNS Larry Miller Sports 0.9, LM Sports KZNS-F 0.6 ties Cumulus Sports 0.6. Sports Totals 3.1.
28 KJMY-HD2 iHeart Country, 0.2.
Swings: + 0.9 Country KEGA, + 0.8 Classic Rock KAAZ-F; – 1.4 Classic Hits KODJ, – 1.1 ModRock KXRK.
Shares: iHeart 24.3-24.9-22.6-23.9, Bonneville 19.0-18.9-19.7-18.7, Broadway 15.4-15.4-13.8-15.2, Cumulus 8.5-10.6-11.2-11.3, KLO Broadcasting 7.5-7.8-7.0-8.0.
32. LAS VEGAS, NV. 1,682,100. Stations 45, Subscribers 69%. Spanish 28%, Black 11%.
1 KSNE-F Adult Contemporary iHeart. – 0.6; 9.7-10.0-9.1, #1 cume at 581k, solo A/C.
2 KMXB Hot A/C CBS. + 0.2; 6.0-5.9-6.2 vs Beasley Hot A/C KVGS at 2.3, Kemp Hot A/C KVGQ 0.6.
3 KKLZ Classic Hits Beasley. + 1.5; 4.4-5.0-5.9, jumps from 0.1 to 1.2 over Lotus Classic Rock KXPT
4 KLUC-F Rhythmic-CHR CBS. – 0.9; 6.5-5.9-5.6, a 2-way contest, lead on Kemp KVEG off 3.4-2.5-2.4.
5 KXPT Classic Rock Lotus. – 0.2; 4.9-4.9-4.7, for a 2.6 lead on Lotus Rock KOMP.
5 KWNR Country iHeart. + 1.4; 3.3-3.5-4.7, pushes lead over Beasley Country KCYE up 0.7-1.5.
7 KOAS Rhythmic Oldies Beasley. – 0.5; 4.6-4.3-4.1, interesting format by starting to go wrong way.
7 KWID Spanish Classic Hits Lotus. – 0.2; 4.5-4.3-4.1, leading 6 Hispanic genres Totaling 13.8.
9 KSOS Christian Faith Communications. + 0.1; 3.4-4.1-3.5, the only subscriber offering salvation.
10 KRGT Spanish Urban Univision. – 0.3; 3.7-3.6-3.4.
10 KXTE Modern Rock CBS. + 0.5; 2.9-3.0-3.4, solo Modern Rock format.
12 KVEG Rhythmic-CHR Kemp. + 0.1; 3.1-3.4-3.2. The two Las Vegas Rhythmic-CHRs down 9.6-9.3-8.8.
12 KISF Regional Mexican Univision. + 0.1; 3.1-3.7-3.2 vs. Entravision RegMex KQRT 2.3 & KRRN 1.0.
12 KCYE Country Beasley. + 0.7; 2.5-2.8-3.2. Moving up, into a 3-way tie.
15 KPLV CHR iHeart Media. + 0.4; 2.6-3.1-3.0, as the only straight ahead CHR subscriber.
16 KCNV Classical Nevada Public Radio, – 0.1; 2.5-2.9-2.4, N/T KNPR slips 1.9-1.1-1.5.
17 KXNT-F/KXNT News/Talk CBS. – 0.5; 2.8-2.5-2.3 as Nevada Public N/T KNPR just 0.8 back.
17 KVGS Hot A/C Beasley. + 0.1; 2.2-2.0-2.3.
19 KQRT Entravision Regional Mexican. – 0.4; 2.5-2.3-2.1. Same Owner & Format KRRN, 0.9-1.0-0.6.
19 KOMP Rock Lotus. – 0.4; 2.5-2.2-2.1. Credit Vegas Rock Total (Classic, Mod, Regular) 10.1-10.2.
21 KNPR News/Talk Nevada Public Radio, 1.9-1.1-1.5.
22 KWWN Sports Lotus 1.2-1.4-1.4, KENO Lotus SpanishSports 0.6, Lotus Sports KBAD & KRLV 0.2.
Etc: KCEP Urban EO Clark County 1.1, KRRN Reg.Mex Entravision 0.6, KDWN Talk Beasley 0.6,
KVGQ Hot A/C Kemo 0.6, KUNV University of Nevada Jazz 0.5.
Swings: + 1.5; Classic Hits KKLZ, + 1.4 Country KWNR; – 0.9 Rhym-CHR KLUC-F, – 0.6 A/C KSNE-F.
Shares: CBS 18.8-19.4-17.3-17.5, iHeart 14.1-15.6-16.6-16.8, Beasley 15.6-14.4-14.8-16.1, Lotus 14.0-14.3-13.9-13.1, Univision 6.3-7.4-6.8-6.6.
33. KANSAS CITY, MO. 1,640,300. Stations 41, Subscribers 66%. Black 13%, Spanish 8%.
1 KCSP/KCSP-HD2 Sports Entercom + 4.9; 2.5-4.1-7.4. Take Me Out to the Ball Game!
2 KCFX Classic Rock Cumulus. – 0.6; 6.7-7.1-6.1, slides with Classic Hits KCMO & Adult Hits KCJK.
3 KZPT Hot A/C Entercom. -1.2; 6.9-5.8-5.7, share slides, #1 cume holds going 512-472-505k.
3 KRBZ Modern Rock Entercom. + 0.7; 5.0-5.2-5.7, one ETM tie and beats Rock KQRC 0.4-0.9-1.4.
5 KXMV CHR Steel City. – 1.1; 6.6-5.8-5.5, beats Cumulus CHR KCHZ 1.9. #2 cume 200 from KCFX.
6 KPRS Urban Carter. – 0.5; 5.3-5.3-4.8, lead diminishes over Cumulus Urban A/C 1.8-1.4-0.5.
6 KFKF-F Country Steel City. + 0.2; 4.6-5.3-4.8, a 0.7 advantage on other brother Country KBEQ-F.
8 KCMO-F Classic Hits Cumulus. – 0.2; 4.8-4.6-4.6. Cumulus Adult Hits KCJK now trails 1.4-2.1.
9 KQRC-F Rock Entercom. – 0.3; 4.6-4.3-4.3. Three Rockers (Classic, Modern, Reg) are 16.3-16.6-16.1.
9 KMJK Urban A/C Cumulus. + 0.8; 3.5-3.9-4.3. The two Urbans, one Gospel gain 9.4-9.8-10.0.
11 WDAF-F Country Entercom. – 0.9; 5.0-4.9-4.1, four KC Country stations move 12.9-13.8-12.6.
12 KCKC Adult Contemporary Steel City. + 0.3; 3.5-4.6-3.8. Speed bump. 2 ACs dip 10.4-9.5.
13 KCHZ CHR Cumulus. – 0.7; 4.3-4.3-3.6. Slippage.
14 KCUR-F News/Talk University Missouri. – 0.1; 3.5-3.1-3.4, leads 5 KC N/Ts move 10.8-9.7-10.0.
14 KBEQ-F Country Steel City. + 0.5; 2.9-3.1-3.4. Cumulus Country KCMO-HD2 posts 0.3.
16 KMBZ-F News/Talk Entercom. – 0.4; 3.5-2.9-3.1 now trails U. Missouri NT KCUR-F 0.2-0.3.
17 KJNW Christian University Northwestern St. Paul. + 1.0; 1.8-2.3-2.8. Carter Gospel KPRT at 0.9.
18 WHB Sports Union Broadcast. – 0.3; 3.0-2.8-2.7. Maybe better after the All-Star break.
19 KCJK Adult Hits Cumulus. – 0.7; 3.2-3.2-2.5. Great format needs constant care & feeding.
20 KMBZ Talk Entercom. – 0.4; 2.2-2.1-1.8. Becoming another BSTS? Big Signal That …..
21 KCMO/KCMO-HD2 Talk Cumulus, 1.6-1.6-1.5. Ditto.
22 KANU/KANH/KANV Classical University Kansas, + 0.3, 1.3; KTBG Public TV19 AdultAlt. 0.3.
Etc: KCUR-FM Stream U.MO. N/T 0.2. KCTE Union Sports, 0.1. KC Sports Total: 10.2.
Swings: + 4.9 Sports KCSP/KCSP-HD2, + 1.0 Christian KJNW; – 1.2 HotA/C WZPT, – 1.1 CHR KMXV.
Shares: Entercom 29.8-29.7-29.3-32.1, Cumulus 25.0-24.5-25.2-22.9, Steel City 17.7-17.6-18.4-17.5.
34. ORLANDO, FL. 1,596,200. Stations 43, Subscribers 58%. Spanish 28%, Black 16.5%.
1 WRUM Tropical iHeart. + 0.7; 8.0-8.0-8.7, ahead of Entravision Tropical WNUE dropping to 1.9.
2 WXXL CHR iHeart. + 0.6; 6.4-6.7-7.0, #1 cume 535,200 dispatches CBS CHR WJHM by 3.4-3.4-4.0.
3 WOCL Classic Hits CBS. + 1.6; 4.7-5.9-6.3, nice jump for Orlando’s only Classic, besides THE Mouse.
4 WPOZ/WMYZ Christian Central Florida Ed. + 0.1; 5.9-5.1-6.0, Gospel partner WPOZ-HD3 is 2.2.
5 WMMO A/C Cox. – 0.9; 6.2-5.8-5.3, nip & tuck with iHeart A/C WMGF.
6 WMGF A/C iHeart. – 0.1; 5.3-6.2-5.2. A/C pair + solo Hot A/C WOMX Total dips 16.0-16.6-15.7.
6 WWKA Country Cox. + 0.1; 5.1-4.8-5.2 vs. JVC Country WOTW now 0.5. All Country 6.0-5.5-5.7.
6 WOMX-F Hot A/C CBS. + 0.7; 4.5-4.6-5.2, four A/Cs incl Urban A/C WCFB dip 21.8-21.9-20.8.
9 WCFB Urban A/C Cox. – 0.7; 5.8-5.3-5.1. Only other Urban iHeart WTKS-HD2 at 1.1.
10 WTKS-F Talk iHeart. – 0.1; 4.8-4.4-4.7, still leads Orlando’s 4-way N/T race, holding 12.1-12.0.
10 WPYO Rhythmic-CHR Cox. + 0.1; 4.6-4.2-4.7, add CHRs iHeart WXXL, CBS WJHM: 16.0-14.2-14.7.
12 WJRR Modern Rock iHeart. – 0.4; 4.1-3.8-3.7. Cox Modern Rock WCFB-HD2 gains 0.9-1.1.
13 WDBO-F Talk Cox. + 0.3; 3.3-3.7-3.6. Community N/T WMFE back by 1.3; iHeart WFLF trails 2.3.
14 WJHM CHR CBS. Flat, 3.0-3.3-3.0.
15 WMFE-F News/Talk Community Communications. – 0.3; 2.7-2.8-2.4. iHeart N/T WFLF 1.3-1.2-1.3.
16 WPOZ-HD3 Gospel Central Florida Ed. Found. – 0.3; 2.6-2.2-2.3, Urban WPOZ-HD2, still at 0.4.
17 WNUE-F Tropical Entravision. – 0.9; 2.8-2.5-1.9. Add WRUM to the Tropical mix: 10.8-10.5-10.6.
18 WUCF-F Jazz University Central Florida. – 0.3; 1.9-1.6-1.6, Jazz solo looking for the right jam.
19 WTKS-HD2 Urban iHeart 1.1 ties WCFB-HD2 Cox Modern Rock, 1.1.
Sports: Cox WDBO 0.9. iHeart WYGM 0.5. Total Orlando Sports share very low: 1.6-1.3-1.4.
Swings: + 1.6 Classic Hits WOCL, + 0.7 Tropical WRUM, + 0.7 Hot A/C WOMX-F; – 0.9 A/C WMMO,
– 0.9 Tropical WNUE-F, – 0.7 Urban A/C WCFB.
Shares: iHeart 30.5-31.6-31.9-32.2, Cox 27.3-27.0-25.6-25.9, CBS 13.3-12.2-13.8-14.5, Central Florida Ed Foundation 9.4-8.9-7.7-8.7. HD solos now Total 4.5.
35. COLUMBUS, OH. 1,523,900. Stations 37, Subscribers 59%. Black 16%, Spanish 3%.
1 WCOL-F Country iHeart. – 0.9; 12.6-11.7-11.7. Wilks Classic Country WHOK-F way behind at 1.4.
2 WNCI CHR iHeart. – 0.8; 10.1-10.6-9.3, #1 cume 619k; only CHR.
3 WTVN Talk iHeart. – 0.2; 7.3-7.7-7.1, takes Ohio State N/T WOSU-F by 4.3. N/Ts: 10.5-9.5-9.9.
4 WSNY A/C Saga. – 0.3; 5.8-6.2-5.5, Saga Hot A/C WVMX back by 2.6. Total A/C: 8.4
5 WODC Classic Hits iHeart. + 0.5; 4.9-5.3-5.4, leads Wilks ClRock by 0.8, Saga ClHits WNND 2.9.
5 WXMG UrbanA/C Radio One. – 0.7; 6.1-5.1-5.4, over Urbans iHeart WZCB 1.6, WCKX 2.0.
7 WCVO Christian One Connect Media. + 0.7; 4.0-5.0-4.7. Pew partner WZNP 0.4; Total 5.4-5.1.
8 WLVQ Classic Rock Wilks. + 0.2; 4.4-4.2-4.6. Classic Rock/Classic Hits Total stays 12.7-12.5.
9 WBNS-F Sports Radiohio. – 0.6; 4.9-4.5-4.3, vs Sports RadiohioWBNS & iHeart WYTS both 0.2.
10 WZCB Urban iHeart. + 0.9; 2.9-3.1-3.8 vs. WCKX neck & neck gap grows from 0.1-0.4.
11 WCKX Urban Radio One. Flat, 3.4-3.0-3.4, Urban 3 station Total back up 12.4-11.2-12.6.
12 WVMX Hot A/C Saga. + 0.3; 2.6-2.9-2.9.
13 WOSU News/Talk Ohio State U. – 0.4; 3.2-2.5-2.8. Classical WOSA 0.8. Buckeyes go 4.1-3.2-3.6.
14 WNND/WNNP Classic Hits Saga. Flat, 2.5-2.3-2.5. Great format, strong competition.
15 WWCD Modern Rock WWCD, Ltd. – 0.4; 2.6-2.3-2.2 vs. iHeart Modern Rock WBWR at 1.9.
16 WBWR Modern Rock iHeart. + 0.2; 1.7-1.8-1.9. Innovative format in a 2-way war, separated by 0.3.
17 WHOK-F Classic Country Wilks. – 0.6; 2.0-1.2-1.4. Should I Stay or Should I Go? – Clash.
18 WCBE Variety School District of Columbus, 1.1-1.1-1.1.
Swings: + 0.9 Urban WZCB, + 0.7 Urban A/C WXMG; – 0.9 Country WCOL-F, – 0.8 CHR WNCI.
Shares: iHeart 38.2-39.7-40.5-39.4, Saga 10.8-10.9-11.4-10.9, Radio One 8.8-9.5-8.1-8.8, Wilks 6.5-6.4-6.0-6.0, Radiohio 5.1-4.7-4,5.
Takeaways:
* Radio has new channels, new research, new selling methods; Must Deliver Knock-Out Content!
* Should radio be selling & buying 6-11 year olds or 66-74 money demos?
* Jeff Smulyan said it at NJ Broadcasters: Radio is Free Choice.
* Candidates Must Use Radio to Win.
* Honor & Protect Our USA!
Broadcast Connector Clark Smidt delivers prompt results without added cost.
2-4 Day in Market Summer Refresh: 978 470-2120. Andover, MA.
www.broadcastideas.com [email protected] @ClarkSmidt
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