Select Pay TV Customers Get Rio 4K Coverage


NBC_Olympics_logoNBC Olympics is distributing 4K Ultra High-Def coverage provided by Olympic Broadcasting Services and Japan’s NHK to its U.S. distribution partners; Each has chosen how they make the 4K content available to pay TV subscribers.

4K technology offers images with greater contrast and intensity, and a wider and richer color range. At 8+ million pixels, 4K TV offers four times the resolution of regular sets.

NBC is broadcasting the Rio Olympics in 4K to Comcast, DirecTV, Dish and EPB-Chattanooga services owners. More than 80 hours are being broadcast, with a one-day delay between each event in Rio and its 4K UHD TV service here.

To see the 4K Rio programming here, consumers need both a 4K TV set and certain 4K TV services. Comcast customers with LG and Samsung UHD smart TVs can see the images. So too, can DirecTV (channel 106) for viewers who have the Ultimate programming packager or higher, the HR54 or newer Genie DVR, and a compatible 4K TV or a 4K TV connected to a 4K Genie Mini.

For Dish satellite subscribers, channel 146 will air Rio 4K programming with a Hopper 3 or 4K Joey set-top box.

Chattanooga residents who get EPB municipal broadband/TV service with fiber optics can watch the Rio games in 4K on channel 803 as part of the Fi TV Select package.

The broadcast will also include Dolby Atmos, an immersive multi-channel sound technology found in newer receivers and speakers, according to NBC.