Radio’s place in the new automobile will be pitched at the Consumer Electronics Show this week, pushed hard by Emmis’s TagStation outfit and the iBiquity HD Radio folks.
The companies believe their offerings are a winner for consumers. They stated, “The combined technologies will deliver a highly personalized and contextual suite of services to the car radio platform enabling a level of engagement, programming information and interactivity never before available for local radio services.”
“By bringing together, the HD Radio Experience and the IP delivered services of NextRadio, we have dramatically improved the consumer experience of broadcast radio across all stations, both analog and digital,” said iBiquity Digital COO, Jeff Jury. “We firmly believe that radio’s dominant position in the automotive dash will continue and be enhanced through our joint technology efforts. This new platform can provide a unique, interactive and engaging consumer experience for the almost 15,000 AM and FM radio stations in the country.”
“The joint development agreement between TagStation and iBiquity provides automakers and broadcasters the opportunity to develop solutions that ensure radio listeners have the optimal, modern experience with all broadcast radio programming,” said Paul Brenner, SVP for TagStation. “By adding connectivity to broadcast radio, both analog and digital, for the built-in connected car and paired smartphone car we have been able to provide a rich suite of interactive
Their boot will be open at the International CES on Tuesday, January 6 – Friday, January 9, 2015 at booth # 8232 at the Las Vegas Convention Center’s Central Hall.
