Have you been on a sales call with an ego driven jerk in the last 30 days? If not, perhaps you need to prospect a little more as you should run across them on a fairly frequent basis. They know all about marketing. They think they are a marketing guru. They feel that they really don’t need you. Are these clients worth your time? The simple answer is no. The real answer is yes. Even jerks have money to spend. So, how do you get the most money out of “Mr. Know It All”? The answer is pretty simple, boost them up and ride their ego to the bank.