Serious effort to book used car buyers


Sirius XMOne of the metrics that works in SiriusXM’s favor is a healthy new vehicle market. But it doesn’t put all of its eggs in that basket – it also is working to benefit from the previously owned market.

It has an offer called the SiriusXM Pre-Owned Program that attempts to turn buyers of SiriusXM-equipped vehicles into subscribers. 

Please Login to view this premium content. (Not a member? Join Today!)