Seven Mountains Media, the radio station operator with a heavy presence in Pennsylvania, is agreeing to purchase a tiny FM translator serving a small town in the central part of the Keystone State.
What’s the plan? It is slated to be relocated, where it will be used to bring a little “FM revitalization” to one of two AMs the company is acquiring.
For $100,000, the company led by President Kristin Cantrell is grabbing W234AQ at 94.7 MHz in Muncy, Pa.
Muncy is a small town on the banks of the west branch of the Susquehanna River, and adjacent to the city of Williamsport — known for the Little League World Series.
Thanks to geography, the FM translator covers only Muncy. But, that’s set to change. The tower is set to move further west, to cover Montoursville, Pa., just east of Williamsport.
And, it will rebroadcast either WLYC-AM in Williamsport, or WEJS-AM in Jersey Shore, Pa., a village due west of Williamsport along the west branch.
WEJS is a News/Talk station that presently uses W281AR at 104.1 MHz in Williamsport. However, programming could shift to W234AQ, with 104.1 MHz instead used to rebroadcast WLYC. That station is “FOX Sports Williamsport,” and uses W224AI at 92.7 MHz in Loyalstock, Pa., to reach areas east of central Williamsport.
Thus, W234AQ would give the sports talker added coverage.
The seller of W234AQ is Family Life Ministries.