The provider of tools to radio stations for online contesting, marketing, revenue and promotions has affirmed a company wide multi-year agreement with the broadcasting entity led by Ed Christian and Sam Bush.
As a result, all of Saga Communications‘ stations will be able to use Aptivada’s platform for its online promotions and related activities.
Saga Director of Digital Strategies Eric Christian said, “In 2020, Saga is focused on creating unique and innovative solutions for audiences and clients within 120 of our local stations. Aptivada’s offering of multiple products on one platform will allow us to provide cutting-edge ideas to our partners with the confidence that all audience and client data is stored securely and privately which is also a top priority for us.”
Aptivada co-founder Creighton Green added, “We are thrilled to have the Saga team on board as our newest Aptivada partner. From the leadership team to the local level, we are incredibly impressed by the caliber of talent that will be using our products every day. As we continue to base our daily priorities and long term focus on the needs of our partners and their advertisers, it allows us to consistently build industry leading products that generate revenue and grow their audience.”
Saga owns or operates broadcast properties in 27 markets, comprised of 79 FM and 34 AM radio stations.