Shake-up at Clear Channel Outdoor


The head of Clear Channel Outdoor’s International division, William Eccleshare, has been named CEO of the entire Clear Channel Outdoor Holdings Inc. As Eccleshare acquires oversight of the US operations as well, Ron Cooper, CEO of the company’s Americas division is exiting.

Along with announcing the top management changes, CC Outdoor provided a preliminary look at its Q4 and full year 2011 financial results:

“Revenues for Clear Channel Outdoor Holdings, Inc. increased 7.4% and 2.9%, for the full year 2011 and fourth quarter 2011, respectively; excluding the impact of movements in foreign exchange rates, revenues rose 4.2% and 2.4% for the full year 2011 and fourth quarter 2011, respectively.  The company will be reporting its full financial results on February 21, 2012.”

CC Outdoor trades on the NYSE as “CCO.” It is majority owned by CC Media Holdings, the parent company of Clear Channel Communications.

With Eccleshare in charge of both domestic and overseas operations, the company says it will be able “to use all its assets on a coordinated global basis, leveraging its full scale, relationships and best practices to provide the most innovative and responsive advertising and marketing programs for its clients.” In addition, the announcement stated, “Eccleshare will work with advertisers to develop new marketing strategies using Clear Channel’s groundbreaking new Digital Networks across the world.”

Prior to joining Clear Channel in 2009, Eccleshare served in leadership roles at a number of major advertising agencies, including as Chairman and CEO at BBDO EMEA; Chairman of Young and Rubicam/Wunderman EMEA; Chairman and CEO of Ammirati Puris Lintas for Northern Europe; Global Strategic Planning Director of J. Walter Thompson Worldwide; and CEO, PPGH/JWT Amsterdam. He has also been a Partner and Leader of the Marketing Practice at McKinsey & Co.  

The new CC Outdoor CEO will be based in the UK for an interim period and will later relocate to New York City, the company said. 
“William’s experience is the perfect match for the priorities of Clear Channel Outdoor Holdings today,” said Bob Pittman, Executive Chairman of the Clear Channel Outdoor Holdings, Inc. Board of Directors, and CEO of CC Media Holdings, Inc. “His success in building Clear Channel International and taking it to new levels of success, coupled with his experience developing strong relationships with both clients and agencies and his extensive advertising agency background, means that Clear Channel Outdoor Holdings will be able to serve partners with our full range of assets, including digital; learn from experiences in all areas of the world where we operate; and tap the company’s talent around the globe — enabling us to reinvent how we do business with all of our advertising and marketing partners.”
“I’m truly excited to take on this new role, and to bring to bear both my experience in out-of-home and my long understanding of the needs of advertising agencies and their clients – and how to meet them,” said Eccleshare.  “I have seen first-hand the tremendous opportunities available to us in the outdoor marketplace and the value we generate by developing and sharing our expertise. I am looking forward to working with the Clear Channel teams across more than 40 markets across the globe to accelerate our momentum.”
RBR-TVBR observation: Will the last person to leave the San Antonio building please lock the door? Everybody who’s anybody at Clear Channel seems to have their main office in New York these days.