Cobalt is primarily used in the manufacture of magnetic, wear-resistant and high-strength alloys. Who knew it would be so magnetic that a former executive would return for a key role?
Chris Shaw has rejoined Cobalt Digital as the company’s EVP/Sales and Marketing. He’ll lead the sales and marketing team to develop and execute future campaigns and work with the Cobalt engineering team to ensure that its products continue to meet the changing needs of the broadcast industry. He also will oversee Cobalt’s channel partner and distributor networks.
“I’ve been in this industry for many years — many of them with Cobalt — and I’m very excited about the new capabilities Cobalt brings to meet the challenges of today’s dynamic broadcast marketplace,” Shaw says. “With a tremendous engineering group that has a strong portfolio of current products and a clear vision for the future, Cobalt has the solutions and resources to take advantage of a great opportunity and to build on that success.”
Shaw’s career in the broadcast technology industry spans nearly two decades, and over this time he has held key positions with major manufacturers including Cobalt and Wohler Technologies. His successes include increasing direct sales to U.S. network broadcasters, satellite operators, production truck companies, and OEM partnerships while improving revenues through dealer and system integrator channels. Shaw has a background in financial control, contract management, and corporate commercial policies, as well as extensive knowledge of and experience in international and U.S. sales distribution and management.
“We’re pleased to welcome Chris back to Cobalt,” said Gene Zimmerman, owner of Cobalt Digital. “His past achievements speak volumes of his ability to guide sales and marketing internally, to communicate clearly and productively with both our customers and our engineering team, and to build valuable relationships with OEM partners and other major companies.”