The two will launch a new line of HGTV-branded colors in Q2 that includes eight unique color collections, durable and low-odor paint manufactured by Sherwin-Williams, as well as an array of tools including paint brushes, paint rollers, tape, gloves, and drop cloths. Sherwin-Williams will support the launch national advertising, PR, new in-store merchandising and color features. All Sherwin-Williams store employees will be thoroughly educated on the new program to provide expert advice and assist customers with their projects. Products will be available in all stores by June.
Sherwin-Williams spokesperson Sarah McQuilkin tells RBR-TVBR the new paint will be featured on a number of Scripps Networks shows (some still to be determined), but including those aired on its HGTV and DIY nets.