Shocker: Nearly Nine In Ten Millennials Pay For OTT

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They love avocado toast and The Museum of Ice Cream.


Marketers can’t stop targeting them. And, new research from Parks Associates shows, they really, really need an over-the-top (OTT) video service in their domicile.

They’re millennials, and they very much will pay for Netflix, Amazon Video and/or Hulu.

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