Shocker: Nearly Nine In Ten Millennials Pay For OTT


They love avocado toast and The Museum of Ice Cream.

Marketers can’t stop targeting them. And, new research from Parks Associates shows, they really, really need an over-the-top (OTT) video service in their domicile.

They’re millennials, and they very much will pay for Netflix, Amazon Video and/or Hulu.

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