Though customers have infinite options for shopping online, a few companies still stand out as favorites, according to STORES Magazine’s inaugural Favorite 50 survey, conducted by BIGresearch. e-tail giant Amazon.com tops the list this year. eBay.com came in second. Securing the third position on the list was Wal-Mart.com.
Fresh and trendy apparel lines and a new venture into beauty products, as well as a completely new look in stores and on the website, has helped JCP.com land the number five spot on the list. Four other major retailers landed a top 10 spot, including BestBuy.com (#4), Target.com (#6), Kohls.com (#7) and Sears.com (#10).
Demonstrating the importance of search engines to eCommerce, Google.com (#9) and Yahoo.com (#16) both were ranked among the top 20. Online retailers have begun to use these sites to their benefit by using strategic search marketing and advertisements on these and other affiliated websites.