Shoppers rank their favorite e-tailers


Though customers have infinite options for shopping online, a few companies still stand out as favorites, according to STORES Magazine’s inaugural Favorite 50 survey, conducted by BIGresearch. e-tail giant tops the list this year. came in second. Securing the third position on the list was

Fresh and trendy apparel lines and a new venture into beauty products, as well as a completely new look in stores and on the website, has helped land the number five spot on the list. Four other major retailers landed a top 10 spot, including (#4), (#6), (#7) and (#10).

Demonstrating the importance of search engines to eCommerce, (#9) and (#16) both were ranked among the top 20. Online retailers have begun to use these sites to their benefit by using strategic search marketing and advertisements on these and other affiliated websites.