It’s aggressively seeking in-home and on-the-go listening thanks to a recently introduced advertising campaign that includes, interestingly, broadcast radio spots.
SiriusXM is on the hunt for more people willing to pay for its own music channels, and a wide array of specialty programming that ranges from Howard Stern to live sports action, Canadian channels and the BBC World Service.
To Simply Wall Street, that could be a sign that investing in SIRI, priced at $6.27 ahead of the Sept. 12 opening bell on Wall Street, may be worthy of a watchlist addition.
