Should You Be Concerned About Short-Form Pre-Roll?


NEW YORK — On Monday, the annual alcohol-fueled dog-and-pony show that is Upfront Week begins in midtown Manhattan. TV executives will be gushing over the programs set to take time slots on their respective networks, while clients and media buyers and planners all digest the PR-laden stories while munching on choice hors d’oeuvres.

This week saw the NewFronts, the digital media version of the Upfronts. One of the presenters, Trusted Media Brands, announced seven new video series aligned with its Taste of Home, Reader’s Digest and The Family Handyman / Haven Home Media properties.

Thus, it stands to benefit from the success of digital media. It could explain why it has drafted a study suggesting that short-form pre-roll is set to grow in a big way.

Is it “fake news,” or is this something radio and TV broadcasters need to be concerned about?

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