Really Simple Software, makers of the Simple.TV platform, announced it closed $5 million in Series A funding from New World Ventures. The funding will be used to expand Simple.TV’s platform, enhance its cloud services, add new client applications across CE devices and expand its service beyond North America.
Launched in 2012 at the Consumer Electronics Show, Simple.TV bridges the gap between streaming video and broadcast TV, giving connected consumers the shows they love anywhere they are, anytime. Winner of “Best of CES 2012”, TIME magazine’s “Top 10 Gadgets of 2012”, and Popular Science’s “Best of What’s New”, Simple.TV is billed as a TV companion for consumers who love Netflix and other online streaming services but want access to live TV.
“The explosion of Internet-connected consumer electronics is rapidly changing television distribution and consumption. This phenomenon delivers tremendous benefits to consumers while also holding great promise for content owners and distributors,” said Matt McCall, New World Ventures partner. “Simple.TV serves the needs of both audiences and we look forward to partnering with its leadership team as they continue to expand their innovative platform for TV everywhere.”
Simple.TV is the world’s first streaming DVR, making it possible for consumers to instantly access live and recorded TV shows on their favorite tablet, phone, or connected TV screen, anywhere, anytime.
RBR-TVBR observation: This may not be as exciting as TV Everywhere offerings from FiOS and DirecTV, for example, but it does pretty much guarantee you can watch live and DVR’ed TV from the broadcast networks wherever you have an internet connection. What’s interesting is that this is fairly similar to Aereo (and Boxee TV), yet the broadcast networks aren’t going after it. There are a couple of reasons. One is the basic service is free—it just piggybacks from a receiver and antenna unit at your home after you buy the box. The other, Aereo is acting without retransmission consent—they’ve turned the technology of sending antenna-received broadcast TV to wireless devices into a mass service for specific metro areas, more closely mimicking the MSOs and a much bigger threat to retrans. revenues.