Simulcasting: The Future of Metrics for the Radio Industry


Bill-FreundAccording to Bill Freund, a growing number of radio operators are in favor of adding over-air, mobile and digital station listening together as a single line of listenership results. He discusses why this is a good idea and how it can be used to grow ad sales.

Please Login to view this premium content. (Not a member? Join Today!)

You do not have permission to view the comments.