LOS ANGELES — The addition of three key members to Sinclair Broadcast Group‘s new streaming service is now official.
Joining the management team at STIRR are a trio of industry veterans who will be based in Santa Monica, Calif.
Taking the top roles on STIRR’s management team are Adam Ware as General Manager, Stacie Anthony as Editor in Chief and Ben Lister as Director of Content Acquisitions and Business Development.
The hirings come as Sinclair seeks to launch the new OTT streaming service in early 2019.
“We are confident that under the leadership of Adam, Stacie and Ben, we will be able to propel STIRR forward and solidify it as an industry-leading streaming service upon launch,” Sinclair’s President and CEO, Christopher Ripley, said on Wednesday. “The broadcast industry is rapidly changing, and with their collective expertise, we will be able to stay at the forefront of the latest technologies and services.”
Ware brings 30 years of experience in launching and building new media businesses. Ware’s career has included leadership roles at Paramount Television, Interactive Corp and FOX Broadcasting Company. Currently, Ware also serves as head of Digital Media and Business Development for Tennis Channel, where he launched Tennis Channel Plus, making it the first U.S. television network to offer a direct-to-consumer OTT service.
Anthony will be responsible for developing and executing STIRR’s editorial, programming and content strategy. Prior to joining STIRR, Anthony worked as the Executive Editor at Comcast for Watchable, a streaming video network. At Comcast, Anthony worked closely with the Xfinity Video Entertainment Services group to grow their digital offering and linear strategy. Prior to Comcast, Anthony served as Senior Editor for Whalerock Industries’ premier celebrity online news destination, Wonderwall.
Lister previously worked with digital video start-ups for more than a decade, holding leadership roles at companies including Brave Bison (formerly Rightster), Base79, and HAAWK, where he collaborated with top video platforms including YouTube and Facebook.