Sinclair Broadcast Group has named a new Chief Revenue Officer for the company, and he’s set to take the role Jan. 1, 2018.
It’s a new role for the owner of TV and radio stations that intends to merger with Tribune Media, and is “a reflection of the increased diversification of our business and new revenue streams we are creating,” President/CEO Chris Ripley notes.
Rising from the position of SVP/Chief Operating Officer of Sinclair Digital Group— a role he received in June—is Rob Weisbord.
In his new role, Weisbord will be heavily involved in addressable selling, expanding Sinclair’s network sales group and managing its various sales forces, among other items.
Prior to his most recent promotion, Weisbord sent 3 1/2 years as COO of Sinclair Digital Group, and was responsible for all web/mobile app/social media creation, interaction of the unit with news and television station platforms, revenue generation, and exploring strategic partnerships and potential related acquisitions, as well as oversight for Compulse, Sinclair’s digital agency. He served as Vice President / New Media from June 2010 to January 2014.
From 2008 to June 2010, he served as Director of Digital Interactive Marketing for Sinclair.
Weisbord began his broadcasting career in the radio industry with Family Group Broadcasting in 1985.
“Rob has consistently demonstrated his ability to see shifts in the marketplace and position us in advance of those changes, especially as we become multi-platformed and offer integrated sales packages,” Ripley said. “Among his many accomplishments, he started our industry-leading digital business, oversaw the implementation and build-out of our content and video management systems, and established our digital agency. More recently, he has overseen several of our west coast markets where he immediately increased the stations’ market share.”
Weisbord will continue to have oversight for Sinclair’s Digital Group. In addition, all sales organizations throughout the company will have a dual reporting relationship to Weisbord.
Said Weisbord, “These are exciting times for broadcast television with the convergence of digital and linear platforms, the anticipated launch of ATSC 3.0’s Next Gen platform, and our ability to compete in the network sales marketplace. I am excited to take on the goal of integrating and enhancing all our sales channels.”