Sinclair Sets a D2C/Gamification Chief


Sinclair Broadcast Group has selected an individual that will hold the newly created role of Chief Business Officer at its D2C/Gamification eSports arm.

In this capacity, J.R. McCabe will help oversee and build the company’s efforts around gamification, utilizing his extensive experience in creating and launching media
assets that unlock new revenue streams and maximize consumer engagement.

“Throughout his career, J.R. has excelled at staying ahead of consumer trends, bringing
together highly-skilled innovators to create new, engaging digital and live experiences,”
Sinclair President/CEO Chris Ripley said. “His skill at conceptualizing and launching new and innovative business models at the intersection of media, sports, and gaming will be an
important component of Sinclair’s efforts to expand in a rapidly growing area. We look forward to his leadership in driving Sinclair’s direct-to-consumer growth opportunities in the years ahead.”

McCabe brings over 25 years of experience, having held roles in content creation, sales and
marketing, product development, and leadership across the media industry. Most recently, he was Chief Business Officer for a privately-held portfolio of gameplay and e-sports businesses, Poker Central & Estars Studios, where he launched a subscription channel, PokerGO.

Prior to that, McCabe was the Sr. VP and Head of Video for Time Inc.

McCabe’s experience also includes senior level positions with Meredith Corporation, CBS Paramount, and Universal Studios.