Sinclair Teams with Technicolor for HDR UltraHD

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SBG / Sinclair Broadcast GroupThe next generation of video is on the way, headed for the proposed ATSC 3.0 platform. Sinclair and Technicolor have successfully performed an out-of-laboratory test on the world’s first UltraHD (UHD) with High Dynamic Range (HDR) live broadcast on the platform.


Mark Aitken, Vice President of Advanced Technology for Sinclair Broadcast Group, told RBR+TVBR, “We continue to test and explore the capabilities and opportunities of all parts of a future ‘Next Gen’ standard. This was one of the steps that leads towards a full market test of a complete ONE Media platform.”

Here’s what happened: “The series of broadcasts, integrated into Sinclair’s experimental OFDM transmission system and transmitted under real-world conditions outside of a laboratory, delivered high quality HDR content broadcast at HD and 4K/UHD resolutions in a single-layer with backwards compatible standard dynamic range. Both HDR and legacy devices, including fixed position TVs and mobile devices, were all able to receive and display the broadcast signal. Based on open standards from MPEG (HEVC, SHVC, 3D Audio from MPEG-H) plus HDR, with MMT and DASH transport streaming standards, and Technicolor’s Staggercast and Fast Channel Change technologies, the broadcast met the most ATSC 3.0 requirements of any previously demonstrated system. Mobile tests yielded a received signal at up to 60 miles away and, separately, the receipt of the mobile broadcast signal at up to 120 miles/hour.”

“We’re building a path toward new broadcast TV services that are appropriate for UHD and HDR,” said Vince Pizzica, Technicolor SEVP of corporate development and technology. “We’re excited to reach the first milestone in our testing of real-world, challenging environments. This latest series of over-the-air tests confirms that Technicolor’s HDR video solutions support broadcast at HD and 4K resolutions, as well as for standard dynamic range and mobile devices, presenting a whole new world of opportunities for broadcasters.”

“With Technicolor’s tremendous resources, we’ve made great use of Sinclair’s full-powered UHF ‘Next Gen’ development system and realized a full-featured ATSC 3.0 upper layer testbed that supports a remarkable number of capabilities,” said Mark Aitken, Vice President of Advanced Technology for Sinclair Broadcast Group. “This accomplishment will allow broadcasters to envision new business opportunities and achieve fully


1 COMMENT

  1. The waiting for ATSC 2.0 and 3.0 has taken so long, 2.0 should have implemented already.

    3D was to be included and the 3D momentum of consumer content is gone already just to mention one.

    All these ATSC version efforts are made while there is an increasing consumer preference for alternative methods of TV/Video consumption, such as OTT.

    OTT was not the challenger of today when ATSC 1.0 was implemented and had no competition from other media distribution methods beside rebroadcasting by cable and satellite.

    ATSC 1.0 had more flexibility back then to take as much time as it was needed, now is different, ATSC is hurting itself taking so long on this rapidly changing media distribution industry, while we constantly hear that the organization is doing even more testings, partnerships, standard addendums, to an ATSC 3.0 standard that is already obsolete as a theory as has even less consumer clientele.

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