A 23-year Katz Television Group veteran who has worked in several different roles, including those of SVP/Director of Sales, Sales Manager and AE has been selected as its next EVP/Director of Sales for the Midwest region.
Joni Sinelli will now serve in that newly created role, and is to be based in Detroit. Sinelli will oversee the Katz offices in Chicago, Minneapolis and Detroit, respectively.
She reports directly to Katz Television Group COO Craig Broitman.
“This newly created position is dedicated to increasing day-to-day business effectiveness and service,” Katz said. “Sinelli will also continue to spearhead Katz’s advocacy efforts for local TV in the Midwest region.”
Prior to joining Katz, Sinelli worked at Adam Outdoor Advertising, as was a media buyer at the former J. Walter Thompson (now GTB) in Detroit. Katz noted in particular Sinelli’s “extensive knowledge and relationships in the automotive category from a buying and selling perspective.”
Sinelli said, “With Katz, marketers can seamlessly achieve local impact on a national scale. I’m excited to expand my role at this powerhouse organization, and lead the Midwest teams in engaging brands and advocating on behalf of our station partners.”