New York Radio Market Radio (NYMRAD) is breaking conventional rules to showcase the unconventional and too often undervalued influence of radio in today’s marketing universe during Advertising Week in NYC. The association is on a mission to help advertisers discover how forward-thinking companies are using radio and all of its tentacles to creatively engage loyal audiences and integrate their messages across successful audio, digital, video and social media assets – in many cases, right down to carrying audiences to retail locations and moving the needle.
So their exclusive “Rated R” event in Times Square features unconventional personalities from keynote & brand pioneer Sir Richard Branson, the nationally syndicated Dennis Miller, to groundbreaking brand specialists and compelling interviews like HOT 97’s Latin diva Angie Martinez who will get the audience up close and personal with recording artist, Mary J Blige.
Rated R has been created to demonstrate why “Radio” is not a dirty little word and to educate marketers on all of the assets radio encompasses today beyond the stereo speakers. “The landscape continues to change. All media is fragmented today but radio remains highly effective, efficient and is also a tremendous collaboration with digital,” states Deborah Beagan Executive Director for NYMRAD.
Adds Alexandra Cameron, SVP/Market Manager of Emmis NY and NYMRAD Chair: “An integrated lifestyle program designed by a radio station or group with the brand objectives as guidance can turn a message into an experience and bring a brand to life both on and off air for the target consumer, on their terms, where they live. Radio today is far more sophisticated than given credit. Brands are built on stories well told. We are a species that loves, learns and laughs through stories. It may be art but it is also nature. Sound has been proven to be exceptionally powerful in engaging and influencing people and our capacity to remember something we’ve heard is incredible. I describe Radio as the sound of imagination. We don’t see a visual created for us, we see what we, individually, want to see relevant to the information being given to us and why radio has always been described as theater of the mind. To really dominate through radio, it requires a well written and produced creative execution. It presents an opportunity for those who understand how to apply creative to an audio medium like the savvy brands that have been built on radio and who have developed audio logos or jingles for their stories that we’ll remember forever.”
“Rated R” takes place 9/28 at the Best Buy Theatre (formerly “Nokia Theatre”) in Times Square.