Sirius XM Expands, Extends Its GM Relationship

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SiriusXM has extended its long-term agreement with General Motors (GM) — a pact that will continue the relationship between the two companies into 2027.


And, as part of the new agreement, GM will increase vehicles equipped with SiriusXM to nearly all Chevrolet, Buick, GMC and Cadillac vehicles, beginning with model year 2021.

“General Motors was the first automaker to begin factory-installing SiriusXM on select Cadillac models in 2002, and we are very proud to be extending and expanding that longstanding relationship into 2027,” said Steve Cook, Sirius XM’s EVP for Sales and Automotive. “GM, forever a leader in delivering innovative technology to their customers, has produced tens of millions of vehicles with SiriusXM installed over the course of nearly 20 years and will deliver SiriusXM to more of their customers than ever as part of this new agreement.”

GM Vice President for Global Connected Services Santiago Chamorro added, “Our long-standing relationship with SiriusXM reinforces GM’s commitment to provide our customers with the features and services they love. No matter where they’re going, or how long a trip will be, SiriusXM has a channel or content option for everyone, making the ride that much more enjoyable.”

Chevrolet, Buick, GMC and Cadillac customers purchasing or leasing SiriusXM equipped vehicles will continue to receive a three-month trial subscription to SiriusXM All Access package. Customers who purchase or lease pre-owned Chevrolet, Buick, GMC and Cadillac vehicles will also continue to receive a three-month trial subscription to SiriusXM All Access.

Additionally, GM will continue to roll out its integration of SiriusXM with 360L to nearly 1 million Chevrolet, Buick, GMC and Cadillac vehicles. The number of GM vehicles equipped with SiriusXM with 360L will continue to increase in the years ahead.

SiriusXM with 360L combines satellite and streaming content delivery into a single in-vehicle entertainment experience.

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