Sirius XM Strikes A Big BMW Deal

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SiriusXM‘s audio entertainment service is now a standard feature in all BMW models sold in the United States, beginning with model year 2021.


BMW owners will also receive a 12-month subscription to SiriusXM’s top tier All Access package with the purchase or lease of a new vehicle.

The standard availability of SiriusXM is part of a new agreement between SiriusXM and the BMW Group that extends the relationship between the companies through the 2026 calendar year. Additionally, as part of this agreement, SiriusXM becomes a standard feature in all Rolls Royce models and BMW Motorcycles, and will be standard in MINI vehicles starting with the 2022 model year.

Additionally, many new 2021 BMW models also feature SiriusXM with 360L, SiriusXM’s most advanced audio entertainment platform, including the 2 Series Gran Coupe, 3 Series, 4 Series, 5 Series, 8 Series, X3, X4, X5, X6, X7 and Z4 Roadsters.

“In-vehicle technology and entertainment have become as important to BMW drivers as the performance and handling of their new automobiles,” said Monika D. Reimel, Head of BMW Aftersales Business Development. “BMW was one of the first manufacturers to offer SiriusXM in our automobiles (2002) and today we are excited to not only include SiriusXM as a standard feature in all of our 2021 models but also combine it with one of the longest initial subscription periods (1-year) in the industry. This new agreement with SiriusXM offers immediate benefits to our enthusiastic customers.”

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