It’s not the full service, but 60 channels—all to remind car owners what they may be missing. There are more cars out there with inactive satellite radio receivers than active ones, and Sirius XM wants to change that, reports The Motley Fool.
Starting 11/15 and running through 11/27 the satcaster will be turning on all inactive radios. Listeners won’t have access to all content and channels, but 60 stations of sports, news, talk, entertainment, and commercial-free music.
Says Motley Fool:
“There’s a reason that Sirius XM, which when the year started was looking to add just 1.3 million net new subscribers, is now expecting to close out the year with 1.8 million more accounts on its rolls. Drivers are more comfortable with their discretionary income to spring for Sirius or XM subscriptions, even after January’s 12% rate hike.
These are also the two weeks ahead of the holiday shopping season. How many people do you think — after driving around and rediscovering the advantages of satellite radio — will make Sirius XM a holiday wish list item? You may laugh, but any number greater than zero is incremental.”
The timing is also comes just as Sirius XM is gearing up launch customized Pandora-like radio to its streaming subscribers. How many drivers with dormant Sirius or XM accounts are simply streaming Pandora or Spotify through their cars? This is a way for Sirius XM to remind them all of its content just as it’s about to enhance the value of its higher-priced plans that include both satellite radio and web-served streams, notes the article.
RBR-TVBR observation: Just like cable MSOs give us free, promotional periods of free HBO, Cinemax, etc.—Sirius XM realizes word of mouth will travel fast that all cars are going to be activated and many will be listening. Hey, it’s free, so casting that net will bring in some new fish in the way of subscribers. We’re pretty sure there will be a lot of promotional mentions of the new customized online music service, as well.