On Opening Day, SiriusXM began streaming live radio broadcasts of every MLB game on smartphones, mobile devices and online for SiriusXM subscribers nationwide through its multi-year agreement with MLB Advanced Media, the interactive media and Internet company of Major League Baseball.
The 30 new channels, each of which will be branded with the respective MLB team logo, will showcase that team’s radio announcers throughout the season, enhancing the number of play-by-play broadcasts SiriusXM can deliver to subscribers. For the first time, SiriusXM subscribers on the SiriusXM Internet Radio App and online will have access to both the home and visiting team broadcasts for every MLB game, allowing them to hear their favorite team’s announcers all season long.
“Baseball fans have a special connection with their team’s radio voices,” said Steve Cohen, SiriusXM’s SVP of Sports Programming. “Whether it’s Yankees vs. Red Sox, Cardinals vs. Cubs, Giants vs. Dodgers, or any other game, fans want to hear their team’s radio call when they tune in. Our new channels on the SiriusXM App and online create an enhanced listening experience for our subscribers, giving them access to any MLB team’s radio broadcast, whether they are playing at home or on the road, on the same dedicated channel all season long. And they get it all in digital quality audio.”